About Us

At John Layton Travel, our mission is your dream European vacation. If a continent could have a concierge, we think we’d get the job.

We take the stress out of traveling by providing personalized trip planning services for families, couples, and small groups of friends. 

About John

Tour guide and travel host John Layton grew up traveling extensively throughout the United States and Canada. On one fateful trip to Rome as a young adult, he fell in love with Europe and found a new mission in life. Surrounded by the timeless magic of the Eternal City, John was inspired to share his passion for European travel. (The gelato really made an impression!)

John started his travel business by planning and leading vacations for family and friends. A career in the health care industry has enabled him to make regular visits to Europe for research and leisure. He’s spent thousands of hours traveling the continent, discovering hidden gems and meeting fantastic people along the way. John holds a master’s degree in health administration and is committed to the development of safe tourism in the wake of the COVID-19 pandemic. 

Whether you’re a novice or an experienced traveler, we’re here to guide you to your ideal vacation. Here’s how we can help.

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Our Philosophy

Our travel philosophy is shaped by 3 simple beliefs:

  1. Travel is more fun with the people you care about.
  2. When in Rome, do as the Romans do.
  3. Always be curious and always be kind.

When done right, travel enriches our lives. It elevates our thinking and deepens our understanding of the world. At John Layton Travel, we measure success by the number of incredible memories we make for our clients.

Time is too precious to spend your entire trip riding on a tour bus or following an itinerary that doesn’t excite you. We work hard to deliver personalized, carefully curated travel experiences. It’s our mission to take you beyond the ordinary while we help you discover the best of Europe. In short, we’re the cure for the average vacation.

14th-century explorer Ibn Battuta famously said, “Travel — it leaves you speechless, then turns you into a storyteller.” We can’t wait to hear what stories you’ll have after traveling with us.

Traveler Stories

“Every step of the way, John’s meticulous coordination simplified our trip so we could focus on enjoying it… The people at John Layton Travel aren’t travel agents—they’re travel genies. The work they do seems like magic to anyone who’s ever had a frustrating vacation.”

Joe S.

IT Professional

“John helped put together an amazing itinerary that covered Germany, Switzerland and northern Italy… I would highly recommend John Layton Travel for any European travel experience.”

Stanley T.

Doctor of Physical Therapy

“Our itinerary had the perfect pace and balance of activities. All in all, it was exactly the whirlwind getaway we were looking for… I’ve been on a lot of trips all over the planet, but when people ask me about travel, this is the trip I talk about the most.”

Alex V.

International Business Owner

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